TRUCE Action Guides

Browse our action guides or download them in color or black & white PDF format. Feel free to copy and distribute our materials to help spread the word in your community.

Winter Family Play Plan: FORTS *NEW*

Check out the new WINTER FAMILY PLAY PLANS, developed to inspire families to play together: FORTS, SNOW, and SOCKS. Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Winter Family Play Plan: SNOW *NEW*

Check out the new WINTER FAMILY PLAY PLANS, developed to inspire families to play together: FORTS, SNOW, and SOCKS. Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Winter Family Play Plan: SOCKS *NEW*

Check out the new WINTER FAMILY PLAY PLANS, developed to inspire families to play together: FORTS, SNOW, and SOCKS. Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Fall Family Play Plan: PLAYDOUGH

Check out the FALL FAMILY PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Fall Family Play Plan: LEAVES

Check out the FALL FAMILY PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Fall Family Play Plan: CARDBOARD BOXES

Check out the FALL FAMILY PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Summer Screen-Free Play Plan: CHALK

Check out the SUMMER SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Summer Screen-Free Play Plan: MUD

Check out the SUMMER SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Summer Screen-Free Play Plan: WATER

Check out the SUMMER SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Spring Screen-Free Play Plan: BUBBLES

Check out the SPRING SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Spring Screen-Free Play Plan: STRING-PLAY

Check out the SPRING SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Spring Screen-Free Play Plan: GARDENING

Check out the SPRING SCREEN-FREE PLAY PLANS, developed to inspire families to play together! Feel free to download your own copy of each plan in either color or black and white. Have a look and let the screen-free play begin!

Color PDF Booklet B&W PDF

Facing the Screen Dilemma: Young Children, Technology and Early Education. *NEW*

A 20-page guide written to help early childhood educators make informed decisions about whether, why, how and when to use screen technologies with young children. It is a joint project of TRUCE, the Campaign for a Commercial Free Childhood and the Alliance for Childhood.

Color PDF Booklet

Turn Off the Screens & Turn on the Play

The latest research warns that screens draw children away from play and lead to LOST ground on brain development. So how do you help your young child succeed in school?

Color PDF B&W PDF Color (Spanish) Research References

TRUCE Guide Overview

TRUCE offers free Action Guides to help concerned parents and teachers learn more about the impact of commercial culture, media and media-linked toys on children's play, learning, and behavior.

English (PDF)

2011-2012 Toy Buying Guide

This annual review helps parents choose toys that promote healthy play and avoid toys that undermine it. In this age of technology, media and marketing to children, it is especially important to make informed toy choices.

English (PDF) Spanish (DOCX) Press Release (DOC)

Toys, Play & Young Children Action Guide

Play is essential to children's healthy development and learning. Children use play to actively construct knowledge, meet social/emotional needs, and acquire life skills. The content of their play comes from their own experiences.

Color PDF B&W PDF Color PDF (Spanish) Archive

Infant & Toddler Play, Toys & Media Action Guide

You want to provide your little one with experiences that will enhance healthy play and development. This guide will help you understand why quality play is vital for your child’s growth and what you can do to support it. (Second Edition)

Color PDF B&W Color (Spanish) B&W (Spanish) Archive

Media & Young Children Action Guide

TV, DVDs, computers, video games and other electronic media are a powerful force in children's lives. Shows, advertisements and the toys and other products linked to the media influence most aspects of children's development, learning and behavior.

Color PDF B&W PDF Archive
  • To raise public awareness about the negative effects of violent and stereotyped toys and media on children, families, schools and society.
  • To work to limit the harmful influence of unhealthy children's entertainment.
  • To provide children with toys and activities that promote healthy play and non-violent behavior at home and school.
  • To create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence.
  • To support parents' and teachers' efforts to deal with the issues regarding media.