TRUCE is an organization of educators who work to counteract the harmful impact of media and marketing on children.

*NEW* TRUCE 2015-16 Toy Selection Guide: Suggestions for GOOD & BAD Toys for the holidays and beyond »

This annual review helps parents choose toys that promote healthy play and avoid toys that undermine it. In this age of technology, media, and marketing directly to children, it is especially important to make informed toy choices.


Beyond Remote Controlled Childhood
Announcing TRUCE Founder, Diane Levin's new book, Beyond Remote Controlled Childhood: Teaching Young Children in the Media Age (NAEYC, 2013; It is a much-needed resource for teachers who are seeking ways to support children (and families) whose lives and learning have been impacted by today's popular culture and media-saturated world. The issues Levin addresses speak directly to TRUCE's concerns about the loss of play. The book provides many successful strategies for working with children and families at school and at home. Available at and

Facing the Screen Dilemma: Young Children, Technology and Early Education »
A 20-page guide written to help early childhood educators make informed decisions about whether, why, how and when to use screen technologies with young children. It is a joint project of TRUCE, the Campaign for a Commercial Free Childhood and the Alliance for Childhood.

You can also download a summary of this guide, one for early childhood professionals and one for parents of infants and young children, by clicking on the following link and to the bottom of the page:

Teachers Resisting Unhealthy Children's Entertainment (TRUCE) is a national group of educators deeply concerned about how children's entertainment and toys are affecting the play and behavior of children in our classrooms.

As a grassroots organization, we rely on the efforts of concerned professionals and parents to help with the distribution of our materials. We believe that toys should enhance children's natural ability to actively engage in imaginative and meaningful play. Toys should help children work on the central developmental issues of their age and be open-ended enough to allow children to bring in their own ideas and practice creative problem-solving.

We also believe that media, a powerful force in children's lives, has negative effects when it reinforces stereotypes, promotes violence and bombards children with sexually explicit images and unhealthy sexuality.

Our mission is to raise public awareness about the harmful influence of unhealthy children's entertainment and to provide information about toys and activities that promote healthy play. We are working to eliminate marketing aimed at exploiting children and to reduce the sale of toys and entertainment that promotes violence.

We hope that you will copy and distribute our materials to help spread the word in your community.

For more information about what you can do and to make a contribution to cover our printing and disseminating costs, please contact us.

TRUCE wishes to thank Concerned Educators for a Safe Environment (CEASE), Matt Damon, and Anna Treston for their generous support.

TRUCE Steering Committee*

  • Vicki Bartolini, Ph.D., Professor of Education, Wheaton College (MA); former public school teacher and coordinator. Faculty Profile
  • Blakely Bundy, M.Ed., outgoing Executive Director, The Alliance for Early Childhood, North Shore of Chicago; former Teacher, Willow Wood Preschool, Winnetka, IL; past President, Chicago Metro AEYC.
  • Geralyn Bywater McLaughlin, M. Ed. Preschool teacher, Mission Hill School, Boston, MA; Director, Defending the Early Years; Founder and Director, Empowered by Play.
  • Irene Diamond, M. Ed., First Grade Teacher, Winchester, MA
  • Hugh Hanley, Early Childhood Educator, Music Specialist, and Family Entertainer.
  • Jessica Jackson, Assistant Director of a child development center in Brookline, MA; graduate student at Wheelock College studying Educational Studies and Parenting Education.
  • Diane E. Levin, Ph.D., Professor of Education, Wheelock College. Co-Founder of TRUCE, Defending the Early Years, and Campaign for a Commercial-Free Childhood; Author of "Beyond Remote Control Childhood," So Sexy So Soon," and "The War Play Dilemma."
  • Jean Rogers, M.S.Ed., Parent Educator, Family Engagement Specialist, and Director of Kids Media Diet, providing trainings for parents, school, and early childhood professionals.
  • Philip Steigman, M.S., M.P.P., Program Quality Specialist, Department of Early Care and Education, Commonwealth of Massachusetts; former program director, Boys and Girls Clubs of Boston and Boston Public Schools.

*Institution affiliations are listed for identification purposes only

  • To raise public awareness about the negative effects of violent and stereotyped toys and media on children, families, schools and society.
  • To work to limit the harmful influence of unhealthy children's entertainment.
  • To provide children with toys and activities that promote healthy play and non-violent behavior at home and school.
  • To create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence.
  • To support parents' and teachers' efforts to deal with the issues regarding media.